HIPPEAS, Organic Chickpea Snacks, announced the launch of its limited-edition Minions-themed snacks. The new packs of HIPPEAS Organic Chickpea Puffs, which will feature a smiling, goggle-wearing Minion, will come in its best-selling Vegan White Cheddar flavor, and will be available in both a six-pack of 1oz bags, as well as a 10oz family size option.
“Minions are a global pop-culture phenomenon, and we could not be more thrilled to partner with Illumination and Universal Pictures on this limited-edition release of our HIPPEAS Vegan White Cheddar Organic Chickpea Puffs,” said Lindsey Valliere, HIPPEAS VP of Marketing. “The combination of these two iconic and colorful brands – HIPPEAS, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun! We can’t wait to share these snacks with our consumers and their families this summer.”
HIPPEAS limited-edition Minions-themed snacks will be available at HIPPEAS.com, Walmart.com and in-store at Whole Foods Market, Kroger, Sprouts, Stop & Shop, Shoprite, Price Chopper, Fresh Thyme, Giant Eagle, Big Y, Roche Brothers, Shaw’s, Harris Teeter, Giant Martins, Giant Food, and more from June 1st through July 31st. For more information, please visit HIPPEAS.com.
